Title, Cultura: um conceito antropologico. Author, Roque de Barros Laraia. Edition, Publisher, Jorge Zalar, Length, pages. Export Citation, BiBTeX. : Cultura: Um conceito antropologico (Antropologia social) ( Portuguese Edition) () by Roque de Barros Laraia and a great. Cultura Um Conceito Antropologico Roque de Barros Laraia Victor Hugo. Uploaded by. Victor Hugo. Sorry, this document isn’t available for viewing at this.

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Nominata Anual de Avaliadores. The habit of gifting, especially in Brazil, has a scientific knowledge gap and ends up disadvantaging marketing actions.

Cultura Um Conceito Antropologico Roque de Barros Laraia | Victor Hugo –

This study aimed to cross anthropological concepts of gift giving with the current marketing concepts, considering the importance of gift giving within the national retail and proposing alternatives for practical application of the principles identified in the literature, in particular in the study of Sherry The main actions in adjusting the product mix that is offered are associated to an approximation of consumer needs, what means that the consumers must identify the product attributes that generate identification and adaptation to the social and cultural context and seek to reduce anxiety in the act of searching for the ideal gift.


Thus, consider the psychographic characteristics and lifestyle can be considered the solution to the directions of marketing investments. Extrapolating the assumptions of current marketing, it is suggested that in addition to knowing your customer is necessary to know the gift recipient to satisfy or influence him.

The culture of gift giving: Journal of Consumer Behavior, v. Journal of Consumer Research, v.

Cultura: um conceito antropologico – Roque de Barros Laraia – Google Books

International Journal of Management Reviews, v. The moral of the gift.

The Journal of Socio-Economics, v. The gift and reciprocity: Handbook ok the Economics of Giving, Altruism and Reciprocity, v. Pearson Prentice Hall, Forms and functions of exchange in archaic societies.

Consumer self-gifts in achievement contexts: International Journal of Research in Marketing, v. Behavorial costs as determinants of cost perception and preference formation for gifts to receive and gifts to give. Journal of Economic Psychology, v.

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Gift giving in anthropological perspective. The dark side of the gift. Journal of Business Research, v.


The social psychology of the gift. American Journal of Sociology, v. O comportamento do consumidor: